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Customer Acquisition Strategy For Startups

Learn how fast-growing companies acquire users that convert into paying customers.


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Brian Balfour, Founder & CEO @ Reforge

“Scott’s ability to blend creativity with intellectual curiosity make him one of the best growth marketers out there, making his writings one of the few I read regularly.”

Kieran Flanagan, VP of Growth @ HubSpot

“Scott scaled a new blog at HubSpot to more than 100k monthly visits, monetized our freemium funnel through PQLs (product qualified leads), and is growing the number of free users we acquire each month.”

David Kelly, General Manager @ KingSumo

“Scott saved my life. It was Vietnam, and we were trapped deep in enemy territory. If it wasn’t for Scott’s hand-to-hand combat skills we would have … wait, what’s this quote for? Oh, nvm. Scott is a great marketer.”

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