The Inbound Marketing Starter Kit

You want to get started learning inbound marketing, but you have no clue where to start. There are so many resources. Well, I felt the exact same way when I started.

I wish someone just laid out the entire process of what I should read in what order. Inbound marketing is a fun, exciting practice that will continue to grow as brands rely more on education and entertainment, versus traditional advertising.

START HERE: Comprehensive guides to understand inbound marketing

  1. The Noob Guide to Digital Marketing by UnBounce
  2. Beginner Guide to Search Engine Optimization (SEO) by Moz
  3. Advanced Guide to Content Marketing by Quick Sprout
  4. How to Write Magnetic Headlines by Copyblogger
  5. The Beginners Guide to Conversion Rate Optimization (CRO) by Qualaroo
  6. Calculating ROI on Content Marketing by Newscred (most advanced on this list)

After you’ve gone through this content (yes, it’s well over 1,000 pages), get certified through HubSpot. It’s free and offers comprehensive learning to understand the full gamut of inbound marketing.

Essential Tools

Essential Blogs