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Growth Strategy For B2C Freemium Apps and Marketplaces

I write case studies how freemium consumer mobile apps and consumer marketplaces acquire, retain, and upsell customers.


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See what others have to say about my podcast and case studies.

Brian Balfour, Founder & CEO @ Reforge

“Scott’s ability to blend creativity with intellectual curiosity make him one of the best growth marketers out there, making his writings one of the few I read regularly.”

Kieran Flanagan, VP of Growth @ HubSpot

“Scott scaled a new blog at HubSpot to more than 100k monthly visits, monetized our freemium funnel through PQLs (product qualified leads), and is growing the number of free users we acquire each month.”

David Kelly, General Manager @ Sumo

“Scott’s case studies on B2C growth are incredible. I regularly find myself getting lost in the data, interviews, and qualitative insights. We’ve consulted with Scott plenty of times in the past and are regularly impressed.”

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