He’s the handsome, intellectual, and suave gentleman to the left.
In fact, his apartment smells of rich mahogany and he prefers to write about himself in the third person.
JK. This is he — and I write about myself in the first person (like most sane humans).
By day, I’m a growth marketer at HubSpot, focused on growing our sales product division. If you want to see an archive of content I’ve written at HubSpot just click here.
By night (and weekends), I offer content marketing consults for social enterprises and startups. I do this for two reasons:
- Content marketing is a powerful driver for growth.
- We are going to die.
I’ll explain #2 in a second.
1. Content marketing is a powerful driver for long-term growth
First, I’m a believer in Kevin Kelly’s 1,000 true fans principle. I call these your F.R.E.A.K.S. – Fans Really Excited About (K)new Stuff.
Your F.R.E.A.K.S. are the ones exhilarated to read/watch/listen to your latest content. They’re the ones who tell (literally) ALL of their friends about you. Your greatest fans are your greatest marketing assets. I’m convinced this works, because I’m a F.R.E.A.K. to a few modern marketing greats …
… and have bought something from everyone single one of them. And told many friends about them. Why? Because they’ve built trust with me, through education and entertainment.
2. We are going to die
As time-sensitive creatures, our entitlement as humans is to abide by one critical rule:
Do shit that matters.
Help people. Disrupt industries. Create solutions to life-threatening problems. Be altruistic.
For that reason, I only work with companies who are making humanitarian, environmental or technological advances that positively affect our world. Because why waste time on anything that isn’t helping people?
Well, you’ve made it this far down the page. So it appears you have two thoughts swirling around in your brain:
- I’d like to hire this guy for consulting (if so, head over to my consulting page)
- I’d like to read more about what this weirdo has to say (if so, head over to my blog)
I also interview social entrepreneurs at a website called Altrepreneur.org. The goal is finding entrepreneurs who are eradicating problems like homelessness, filthy water, and food shortages.
Anyway, I’m looking forward to being friends.
p.s. Tweet me to say hi and I’ll send you a special prize.