In podcast episode #90, we interviewed Kameron Jenkins who is the Director of Brand & Content at Botify. Botify is an SEO tool for enterprise SaaS companies, which has it’s own interesting set of challenges. How do you identify the influencer who makes purchase decisions and the end user of the software? What content should […]
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In podcast episode #88, we interviewed Ryan Kulp who “flips” startups. How it works: Ryan buys a company He tweaks the product or marketing to spark growth Sells the company for a profit It’s like flipping houses … but he flips startups. This is one of the most interesting business models I’ve seen in a […]
What are the benefits and challenges of managing a fully remote team? In episode 30 of The Growth TL;DR Podcast, we talked to Kevan Lee, VP of Marketing at Buffer, about the trials and tribulations of remote management. SUBSCRIBE TO PODCAST: iTunes – Spotify – Google Play Here what I’ve learned, in a true TL;DR format, from our episode with […]
You can access the shared Google Drive folder below: Raise your hand after you have the files open. 🙂
When I first ran growth experiments I was an idiot. It hurts to admit, but I’d make these painful mistakes ALL THE TIME. In fact, now see 90% of companies making the same mistakes today when running A/B tests. Mistake #1: Confusing a hypothesis with a prediction The best article I’ve read in 2018 is called “That’s […]
Principles
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The concept of “principles” has been popularized recently with Ray Dalio’s book (conveniently titled) Principles. I’ve been questioning what are mine. After months of isolated pondering mixed with conversations with friends … my brain has deemed these principles most important for my well-being. Integrity, Honesty, and Vulnerability – Do the right thing. Don’t lie to yourself. […]