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Ep 30: Lessons Managing a Remote Team (with Kevan Lee from Buffer)

About the author

Hi, friend 👋. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me scott@scotttousley.com

What are the benefits and challenges of managing a fully remote team?  In episode 30 of The Growth TL;DR Podcast, we talked to Kevan Lee, VP of Marketing at Buffer, about the trials and tribulations of remote management. SUBSCRIBE TO PODCAST: iTunes – Spotify – Google Play Here what I’ve learned, in a true TL;DR format, from our episode with […]

Growth Experiments and My Idiotic Mistakes

About the author

Hi, friend 👋. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me scott@scotttousley.com

When I first ran growth experiments I was an idiot.  It hurts to admit, but I’d make these painful mistakes ALL THE TIME. In fact, now see 90% of companies making the same mistakes today when running A/B tests.  Mistake #1: Confusing a hypothesis with a prediction  The best article I’ve read in 2018 is called “That’s […]

Principles

About the author

Hi, friend 👋. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me scott@scotttousley.com

The concept of “principles” has been popularized recently with Ray Dalio’s book (conveniently titled) Principles. I’ve been questioning what are mine. After months of isolated pondering mixed with conversations with friends … my brain has deemed these principles most important for my well-being. Integrity, Honesty, and Vulnerability – Do the right thing. Don’t lie to yourself. […]

The LUV Graph

About the author

Hi, friend 👋. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me scott@scotttousley.com

If I said “we should give more than we receive,” I wouldn’t exactly be delivering groundbreaking advice. Yet asking for something before providing value is the #1 complaint from successful people like these: They’re all preaching the same thing — we need to give (many times) before asking for anything. We need to provide value […]

Why I learned how to write HTML, CSS, and PHP (and built this website from scratch)

About the author

Hi, friend 👋. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me scott@scotttousley.com

Until a few months ago, reading CSS felt like I was deciphering cryptic Egyptian hieroglyphics written 3,800 years ago.  The ironic part? I spend damn near 95% of my professional life on a computer. That’s something like 2080 hours a year. Yet I couldn’t write the most basic code (HTML and CSS) that makes up what […]