Growth Experiments and My Idiotic Mistakes

About the author

Hi, friend ūüĎč. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me

When I first ran growth experiments I was an idiot.¬† It hurts to admit, but¬†I’d make these painful mistakes ALL THE TIME. In fact,¬†now see 90% of companies making the same mistakes today when running A/B tests.¬† Mistake #1: Confusing a hypothesis with a prediction¬† The best article I’ve read in 2018 is called “That’s […]