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Ep #90: Content marketing for enterprise SaaS

About the author

Hi, friend ūüĎč. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me scott@scotttousley.com

In podcast episode #90, we interviewed Kameron Jenkins who is the Director of Brand & Content at Botify.¬† Botify is an SEO tool for enterprise SaaS companies, which has it’s own interesting set of challenges. How do you identify the influencer who makes purchase decisions and the end user of the software?¬† What content should […]

Ep #88: Flipping startups (like flipping houses)

About the author

Hi, friend ūüĎč. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me scott@scotttousley.com

In podcast episode #88, we interviewed Ryan Kulp who “flips” startups. How it works:   Ryan buys a company He tweaks the product or marketing to spark growth Sells the company for a profit It’s like flipping houses … but he flips startups.  This is one of the most interesting business models I’ve seen in a […]

Ep 30: Lessons Managing a Remote Team (with Kevan Lee from Buffer)

About the author

Hi, friend ūüĎč. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me scott@scotttousley.com

What are the benefits and challenges of managing a fully remote team?¬† In episode 30 of The Growth TL;DR Podcast, we talked to Kevan Lee, VP of Marketing at Buffer, about the trials and tribulations of remote management. SUBSCRIBE TO PODCAST:¬†iTunes¬†–¬†Spotify¬†–¬†Google Play Here what I’ve learned, in a true TL;DR format, from our episode with […]