In podcast episode #90, we interviewed Kameron Jenkins who is the Director of Brand & Content at Botify.
Botify is an SEO tool for enterprise SaaS companies, which has it’s own interesting set of challenges.
- How do you identify the influencer who makes purchase decisions and the end user of the software?
- What content should be created for each segment and what are the most efficient promotion channels?
- How do you measure all of this stuff!!?!?!
Kameron also shared her perspective on team accountability and how different content fulfills different goals.
Check out the podcast episode here >>>
ps If you’d like strategic help with your content strategy, just reply to this email. I’m happy to connect you with the smartest content strategists I know in the industry.