Ep #90: Content marketing for enterprise SaaS

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Hi, friend 👋. I lead Hubspot's freemium user aquisition team and consult with startups on user acquisition and lead gen. If you'd like to chat, email me

In podcast episode #90, we interviewed Kameron Jenkins who is the Director of Brand & Content at Botify. 

Botify is an SEO tool for enterprise SaaS companies, which has it’s own interesting set of challenges.

  • How do you identify the influencer who makes purchase decisions and the end user of the software? 
  • What content should be created for each segment and what are the most efficient promotion channels? 
  • How do you measure all of this stuff!!?!?!

Kameron also shared her perspective on team accountability and how different content fulfills different goals.  

Check out the podcast episode here >>> 


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ps If you’d like strategic help with your content strategy, just reply to this email. I’m happy to connect you with the smartest content strategists I know in the industry.

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