You want to get started learning inbound marketing, but you have no clue where to start. There are so many resources. Well, I felt the exact same way when I started.
I wish someone just laid out the entire process of what I should read in what order. Inbound marketing is a fun, exciting practice that will continue to grow as brands rely more on education and entertainment, versus traditional advertising.
START HERE: Comprehensive guides to understand inbound marketing
- The Noob Guide to Digital Marketing by UnBounce
- Beginner Guide to Search Engine Optimization (SEO) by Moz
- Advanced Guide to Content Marketing by Quick Sprout
- How to Write Magnetic Headlines by Copyblogger
- The Beginners Guide to Conversion Rate Optimization (CRO) by Qualaroo
- Calculating ROI on Content Marketing by Newscred (most advanced on this list)
After you’ve gone through this content (yes, it’s well over 1,000 pages), get certified through HubSpot. It’s free and offers comprehensive learning to understand the full gamut of inbound marketing.
Essential Tools
- SEM Rush – Great for keyword research
- OpenSiteExplorer – Evaluating a website’s link equity, PageAuthority and DomainAuthority
- Fatcow – preferred place I host my websites (it’s cheap and they have excellent customer service)
- Mailtester.com or Linksy – how to find someone’s email
- Google Trends – top 10 things people are searching on Google that day
- RescueTime – track time spent on individual websites (great for enhancing productivity; minimizing time wasted on social media)
- Evernote – the epitome to-do list organization
Essential Blogs
- GrowthHackers.com – everything growth hacking (unconventionally successful marketing tactics)
- FastCompany – all things innovation
- CopyBlogger – how to write excellent copy
- CopyHackers – another website for writing excellent copy
- QuickSprout – all things content marketing
- Moz – all things SEO
- CodeAcademy – learn how to code
- SmartPassiveIncome – how to make money online